Reality TV

Reality TV when the Rubber Meets the Road-Justin.tv An Internet Phenomenon

A camera zooms past some well tended plants, past the well lit exterior of a mansion, and into a well lit glass “closet.” All we hear is a muffled shriek of frustration. Tears dribble down a young woman’s face as she sobs into the phone over the “stupidity” of all the other people she lives with. Something tells us that this may not be “reality” as we know it. Many of us had our share of reality shows such as “Survivor,” “Big Brother” and the countless other spinoffs that pose to be reality shows, but are in essence the concoction of media giants having meticulously designed scripts and editing. Nowadays, the reality show furvor has subsided as fast as we could say “you are voted off the island.”

How then has the recent video account of one typical, tech entrepreneur enflamed viewership upwards of ten thousand people at one time? Especially when this person’s life is utterly “normal,” completely unedited and unscripted, filmed for 24 hours a day and 7 days a week? Justin.tv is a new internet reality TV show that documents the life of Justin Kan for a full 24 hour day. The show differs from previous attempts at reality tv because there is no show editing and the mounted camera on his head enabling anyone to take a look at what is going on in this person’s life at any one time, even while he is sleeping or going to the bathroom. Recent archived clips show Justin talking with friends, eating, or doing mundane tasks like cleaning up empty cans after a party. Why would anyone want to watch someone else’s life when he has his own to live? A recent slogan for the website says it all: “Waste Time Watching Other People Waste Time.”

Kan is the new internet phenomenon and justin.tv a new chat room hub, with people watching the website even while Justin is sleeping for hours at a time. Not all are so patient, however. Much of justin.tv ‘s fame has been fueled by pranksters changing caller ID through their computers to call 9-1-1 on his apartment through his phone, prompting police to burst in the investigate the alleged stabbing. Another time a fire was reported, but the fire trucks were not caught on camera. Now Justin’s telephone number is listed as a potential prank number so that law enforcement confirms if there really is a fire or a crime before dispatching to this phone number. Another prank included ordering 63 dollars worth of pizza hot to his front door.

Other ways to add some spice to Justin’s life to entertain fans is to have “auctions.” For example, a recent bid said that if the website recieved 100 emails within the next 20 minutes, people would jump into a pool fully clothed. The site had 300 emails quite quickly. Other bids include bids for blind dates and an open forum for suggesting Justin to do fan’s requests. Is justin.tv slowly turning from the everyday life phenomenon that made the site famous into the trite “reality” shows on televison that has lost its sense of reality? Tune in to justin.tv to find out for yourself, just be sure its not when Justin is peeing.

Plan

Write a Business Plan: What to Include

Business plans need only be as big as what is required to run the business. Not all business plans are required to be a complete formal document suitable for submission to a financial institution or potential investors. Only develop and write a business plan which is suitable for the size of the company. A plan may be altered at any time, if or when circumstances change. Plans can start fairly simple and then be reconstructed as the new business grows and develops.

It is generally advisable to write a business plan before starting a new business. The planning process helps to get a clear understanding of the business, legal establishment and ways it may be developed. It is a way to help understand the purpose of the new business, marketing strategies and how to make potential profits. It is generally best to write a business plan in stages.

Sections to Include in Business Plans

A new business plan will generally have sections to cover different areas of the business. These generally include:

  • Executive Summary – An overview of the business plan to highlight key areas.
  • Company/Business Description – Describes the business, including legal establishment, history, purpose of the business and direction for the business.
  • Products / Services – Describes what the business will be selling or what services it will be providing.
  • Market and Industry Analysis – Provides analysis of current market and industry trends to establish the viability of a new business and projects the market share which the business may acquire.
  • Business Marketing Strategy and Implementation- Identifies the markets and methods to execute the marketing strategies. Includes projected sales budgets.
  • Operations and Management – Identifies how staff will be utilized, what systems will be in place, software which will be used and products or service development. Describes the management team and their responsibilities.
  • Financial Analysis – Includes any past available financial reports, projected profit and loss statements, cash flow tables and budgets.

It is also advisable to include a section for contingency plans. This section should identify potential risks to projected sales and marketing. Include strategies which may be implemented if these potential risks where to occur.

Business Planning – Where to Start

Preparing a business plan need not be developed in the above order, but started with Market and Industry Analysis. By identifying current market trends, customers’ needs, how to approach them, along with a general industry analysis may help determine how and when to start a new business. There needs to be a demand for a product or service before any profit can be made. This process helps to highlight opportunities, or lack of, that might otherwise not be obvious. Business marketing is a vital section to include in the plan.

Business plans need to be simple, specific, realistic and complete. A good plan will also require someone to follow up and check on it, to ensure all areas are being implemented. Developing a business plan helps to highlight the areas of strength and areas which will require the most attention. A business plan also helps determine if a new business is going to have a successful and profitable longer term outcome.